The Alpha Ethos

What is the Alpha Ethos?
Alpha Ethos isn’t just a bodybuilding prep business.
The Alpha Ethos is an existence. It is a way of life.
It means living everyday life in your ultimate body, while having perfect balance.
Discover what your body is telling you. Listen to it.
Prioritise your health and well-being, and watch every other area of your life flourish. Lifestyle and health is not sacrificed; it is enhanced.
Once you’ve discovered how good it feels to go through life in an optimally functioning body, you simply won’t want to live any other way.
Whether your goal is to lose weight, gain muscle, or enhance your everyday existence; living the Alpha Ethos will see your objectives manifest.
Become the most dynamic human you can be…
This is our Alpha Ethos
About Chris Thomas (CEO & Founder)

Coming from a soccer background, Chris represented his state and his country at a junior level, before injury ended a promising career. Chris then started resistance training in 1995, and began competitive bodybuilding in 2005.

Chris has been training clients and offering tuition for ten years, then turned his skills to bodybuilding nutrition. Fronting the Alpha Ethos team of bodybuilding athletes, Chris continues to balance coaching and competing successfully.

Chris continues to be the premier bodybuilding coach to some of the country’s most successful athletes.


2006 IFBB Queensland Novice 1st
2008 IFBB Queensland Light-Heavyweight 1st
2013 IFBB Queensland Light-Heavyweight 1st
2013 IFBB Light Heavy Weight Mr Australia
2014 O’Mara Classic World Qualifier 1st


Poliquin BioSignature Practitioner Level 1 &2
Certificate III & IV in Fitness (Master Trainer)
Poliquin Strength and Conditioning